Tuesday, April 22, 2014

Visual Literacy and Photographic Truth

Any researcher who enters an archives to use a photographic collection comes in with some version of the same goal: to discover the truth about an event, individual, time, or place as it is represented visually.  Being able to identify this truth, however, is much more difficult than it may seem.  It takes a trained eye and an informed perspective in order to wade through all of the visual white noise, so to speak, in order to get to the roots of what is being presented in each photograph.  It can be even more challenging to accomplish this same task when working with a series of photographs with a shared narrative.  

Through a variety of different presentations of the notion, archivists and photography critics have defined the ability to "read" photographs as visual literacy, following the logic one uses when analyzing a textual artifact.  One must develop their visual literacy skills through repeated exposure over time; just as a child learns to read by stringing words together, the researcher who analyzes the photographic medium has to understand the difference between identifying a photograph's subject, context, and possibly even the process of capturing the image.


Jacob A. Riis, Street Arabs in Sleeping Quarters

Kaplan and Mifflin break down this idea into three levels of visual awareness. (79)  At the first level the viewer must determine what a photograph is "of."  This is a superficial concept based simply on determining the immediately recognizable subjects depicted, whether it is a city street, a soldier, or  sleeping children.  The second level is more concrete, in that a viewer determines what the image is really "about" based on a more complex analysis of specific historical knowledge.  The city street may represent the architectural landscape of a given era, the soldier may be a deserter of war, and the sleeping children may be victims of extreme poverty or abandonment.  The third level of visual awareness is perhaps the most difficult to grasp because it involves the purely visual or abstract elements of a photograph; the slightest details that only experienced photographers would even notice, and thus be able to interpret.  Recognition of such subtleties as the organization of space, the image's frame, the camera angle, lighting, and exposure can be extremely telling, however, about the photographer's original intention when taking a given photograph.  


Photographer unknown, Aleksey Gordeyevich Yeremenko fighting in WWII

If a viewer is equipped with such knowledge, recognizing that photographing from a low angle, for example, makes the subject appear large and powerful, then they have an advantage over the researcher who can only identify what a photograph is of and about.  However, one must never forget that "photographic meaning is always conditional, without ultimate or absolute authority, and always plural" (Schlak 93).  Although an interpretation of a photograph may seem flawless based on the culmination of the three levels of visual awareness, there is always the danger of committing the intentional fallacy (to borrow a term from literature theory) of assigning photographic intentions that may not have been present at all.  The low angle of the photographer's image may have merely been circumstantial, so it is important to remember not to attach meanings to any photographs without substantial supporting evidence.  This logic may seem circular and confusing, since the photograph can be seen as evidence itself, but that is what makes visual literacy such a complex issue. 


                                                      Eugène Atget, 'Shopfront, Quai Bourbon, Paris, France'



To further complicate things, there is not one simple category under which all photographs automatically fall before they can be interpreted.  Photographs are taken for a variety of reasons, and there are "constant shifts of perspective over the meaning of photography as art, as historical evidence, or as a medium for representing reality" (Conway and Punzalan 68).  Not only do the meanings behind these various categories shift, but the photographs within them can be re-categorized over time as they are seen to fulfill a different purpose.  For example, Eugene Atget's famous pictures of Parisian streets had once been conceptualized by the photographer as plain documents or reference material, but now they are considered to be high art with implied narratives. (Brückle 984)  Along the same lines, Wolfgang Brückle quotes Walker Evans in his article, writing, "art can never be a document, but has the ability to adopt its style" (981).  Yet on the very same page, he continues, "'documentary' is usually understood as a visual genre with specific characteristics, including the implication that the photographer is operating in a non-artistic way." (981)  So as you can see from these convoluted descriptive attributes, even archivists must be careful when using their visual literacy skills to categorize their photographs, because one form may imitate the other, and some may even be understood as both art and document.  Personally, I don't think any photographer "operates in a non-artistic way."  He or she may not be photographing for art's sake, but what makes one documentary photograph superior to another may come down to which image is more beautiful, because every photographer captures their subjects with composition in mind.  

There is no doubt that archivists have their work cut out for them when it comes to writing description for photographs, because not only are many of them trained to deal with mostly textual material, but many of their users will be similarly "visually illiterate" (Lesy 147).  In order to create helpful descriptions for their patrons, archivists have to figure out how to translate a visual medium into text. 
Not only does the archivist working with or writing about the photograph require specialized, graduate-level fluency in a particular academic discourse, the archivist must successfully account for the nature of a photograph, in Elizabeth Edwards’ words, as: ‘one of ambiguity and disjunction,’ as a ‘medium of fragmentation, of fractured space and stilled time, of shifting meaning and of ambiguity in relating the part to the whole.’  Working with photographs then is a process of substantiating the most valid narrative that a photograph collection can evoke and transcribing it into the academic discourses of our time. (Schlak 96)
 There are a few suggestions in the archival literature about how visual literacy can be developed in order to properly read photographs, for the researcher and the archivist.  In his article, Michael Lesy suggests that in order to analyze photography, you have to learn to think like a photographer.  He writes about how both good visual researchers and accomplished photographers have the ability to inform their "looking" (through the lens, or at the resulting photograph) with contextual knowledge, aesthetic judgment, visual acuity, and visual memory.  He truly believes that "the visual language of photography, like any other language, is best learned by 'speaking it'" (147).   In other words, his advice for becoming visually literate is through the practice of photography.  While I can certainly see his point, this is much more easily said than done, and would not be the most convenient solution for every archivist and photo researcher.

Other articles focus on instructing archivists how not to view photographs.  Archivists should read photographs against textual models in order to view them not as trustworthy documentation of history, but instead as documents whose meaning "lies in the context of document creation" (Schlak 93).  The goal is to make photographs equally as readable as textual archival materials, but not necessarily using the same methods for analysis, because very different formats deserve very different approaches.  However, because the archival literature available really does not provide much direction for understanding visual materials in archival terms, Conway and Punzalan suggest that one should read outside the field.  This way, archivists can extrapolate the methodological approaches from one medium to another, in order to gain a clearer understanding of the nature and value of visual materials as archival, and in turn, improve archival approaches to appraisal, acquisition, description and access. (68)  Extensive description of visual materials is also vital for preservation and for ease of reference for researchers. (Kaplan and Mifflin 91)

What is really going to be interesting is seeing how all of this continues to develop and change with the availability of more and more digital versions of archival photographs online.  Rockenbach and Fabian in their article Visual Literacy in the Age of Participation believe that we already live in a culture dominated by images, and so with archival photographs being scanned to the web, users have an expectation for a more participatory process when it comes to handling them.  This situation "forces information professionals to rethink their role in the flow of information and suggests responsibility for nurturing a new range of skills and literacies such as higher-level critical thinking skills, problem-based inquiry,  and visual literacy" (27).  

However, the question arises about whether or not the same visual literacy skills apply to digital surrogates and their original artifactual objects.  Obviously, when analyzing a photograph that you have directly in front of you, you can assess qualities that may not be noticeable in a digital reproduction; the material, how it has held up or been damaged over time, sheen or matte texture, and there may even be details in the image you might miss if there is not adequate enlarging technology.  But more importantly, digitizing images comes with the possible consequence of separating them from their original context, and putting them at risk of floating around lost in cyberspace.  "As we transform visual artifacts into disembodied digital images, we risk losing key information that allows us to understand how the image once circulated through a world of popular culture, how viewers once encountered it, how the physical object changed over time" (Sandweiss 198). On the other hand, reproducibility is part of (most) photograph's nature, and so that technology alone does not necessarily mean there has to be a shift in meaning as long as the integrity of the image has been maintained, and thus, how you would read the photograph using visual literacy.  One should be aware, however, that the slightest bit of cropping, for example, could make a huge difference in how the image is perceived   According to some, if handled properly, digitization can actually serve to enliven the archival experience with photographs: "Digital surrogacy enables users to find new interpretations, or to create and articulate new levels of visual meaning...Investigating digital visual literacy from the user perspective offers a profound insight into the nature of the digitized record itself" (Conway and Punzalan 96).

To finish, I would like to return to the idea of the "truth" behind an image.  The very first photographs, daguerreotypes, showed the absolute truth of reality because of their vivid detail.  For some, this truth was too literal, and so some photographers like Edward Steichen began softening their focus and working on prints by hand in order to create the truth that was alternatively desired, which was a step away from reality. (Thompson 22)  Today, we appreciate this original level of realistic detail for purposes of historical understanding.  One article even made a comparison between the paintings of Jan van Eyck, who incorporated a depiction of living spaces and personal symbolic details in his portraits, and early portrait daguerreotypes, which are less subjective if presented in their original form because of their real details. (Kaplan and Mifflin 83)

Jan van Eyck "The Arnolfini Marriage"

Photographer unknown, daguerreotype of couple in their living quarters


In his collection of essays entitled Truth and Photography, Jerry Thompson in a way combined the three concepts that make up visual literacy: what the image is of, what the image is about, and how the image is presented.  He writes that the truth of images is that they are not simply 'of'' something, "but rather [are] things in their own right, with importances of their own.  What the picture [is] 'of' is of course important, but equally important [is] how the space of the whole picture was filled up in a beautiful way, with lines and color and rhythmic pattern extending right out to the edges and corners" (27).  Visual literacy is definitely a skill that needs to be developed with practice over time, and it is essential that both the archivist describing the photographs and the researcher who accesses them  educate themselves about the contextual history of the time the photograph was taken, in order to understand both the historical landscape and the photographic processes involved in each image.  Only through visual literacy can we come even close to using the textual form to describe the inherently visual medium of photography.



Works Cited

Brückle, Wolfgang. "Almost Merovingian: On Jeff Wall’s Relation To Nearly Everything." Art History 32 (5): 977-995. Online.
Conway, Paul, and Ricardo Punzalan. "Fields of Vision: Toward a New Theory of Visual Literacy for Digitized Archival Photographs." Archivaria 71: 63-97. Online.
Kaplan, Elisabeth, and Jeffrey Mifflin. ""Mind and Sight": Visual Literacy and the Archivist." Archival Issues 21 (2): 74-97. Online.
Lesy, Michael. "Visual Literacy." The Journal of American History 94 (1): 143-153. Online.
Rockenbach, Barbara, and Carole Ann Fabian. "Visual Literacy in the Age of Participation." Art Documentation 27 (2): 26-31. Online.
Sandweiss, Martha A. . "Image and Artifact: The Photograph as Evidence in the Digital Age." The Journal of American History. 193-202. Online.
Schlak, Tim. "Framing photographs, denying archives: the difficulty of focusing on archival photographs." Archival Science 8: 85-101. Online.
Thompson, Jerry L.. Truth and photography: Notes on Looking and Photographing. Chicago: Ivan R. Dee, 2003. Print.

Ethics of Photojournalism



“I have learned that ethics is the study of how people behave and how they should behave." 

--Paul Martin Lester (2005), photojournalist and professor of Communications at California State University, Fullerton.


Image No. 1.  "New Orleans, 1978.  "Boom" After a tragic grain elevator explosion, workers blew up the structure to make it safer. I like the coincidental face formed by lumber in the center."  Caption and photograph by Paul Martin Lester (Lester, n.d.).

What is Photojournalism?

Understanding the ethics of photojournalism depends on the relationship between the story and its associated photograph.  “If the caption on the photograph is incorrect, the whole production is in doubt.  Photographs are often ambiguous; unless the words clarify the situation and put it into perspective, the picture could easily be misunderstood (Fulton, 1988, 244).”  The text becomes vital to understanding the message, so much so that, “the combination of text and photographs is, indeed, the guiding principle and single most important characteristic of photojournalism (Carlebach, 1992, 1).”  Therefore, “picture content matters less than the manner in which the picture is used (Carlebach, 1992, 1-2).”  

In the Beginning…

Photojournalism grew alongside--and even inspired--many developments in photographic technology.  For example, “some historians consider the adoption, during the first decades of the twentieth century, of the halftone process of reproducing photographs to mark the real beginning of photojournalism in America (Carlebach, 1992, 3).”  As the value of adding photographs in journalism increased, American periodicals created new ways to print photographs with type, from steel engravings, etchings, mezzotints, wood engravings, to actual photographs, and photomechanical gravure processes (including Woodburytypes, for example) (Carlebach, 1992, 3).  News photographers officially earned the distinction of ‘photojournalists’ when “the proliferation of photographically illustrated newspapers and the development of small cameras and gelatin-based roll film created a national market for news pictures after 1900 (Carlebach, 1992, 2).”  

In fact, photographers spotted the value in using photographs to illustrate what was happening in the news early on.  Victorian customers purchased stereoscopic views of “the terrible effects of a man-made or natural disaster (Carlebach, 1992, 4)” to put in their parlor.  Early photojournalism used Civil War battlefields and America’s expansion to educate viewers “about events and places they could not see for themselves (Carlebach, 1992, 4).”  Journalists soon made use of photography as a form of proof, “in contrast to serialized fiction and hand-drawn images, which dominated magazines initially, photography was used to communicate the news (Stolarski, 2011, 561).”  Finally, photojournalism has been credited with marking “the birth of a modern mass media, one dominated increasingly by photography and capable of drawing millions of spectators into an artificial reality, which had the power to inspire real-world actions (Stolarski, 2011, 561).”

What is it about photography that sells news stories?  Stolarski (2011) notes, “the immediacy of photography and the visceral reactions it evoked, so unlike the neutral language of print journalism, made news magazines both immensely popular with readers and highly profitable publishing ventures (561).”  In short, subscribers liked it.


Image No. 2.  “Credibility. Responsibility.  These words give us the right to call photography a profession rather than a business.” -- Journalist Howard Chapnick as quoted in Fulton (1988) page 246.  Chapnick headed Black Star, “a leading worldwide picture agency based in Manhattan (The New York Times Company, 1996).” This photograph is part of the Black Star collection.  CAPTION: "ALABAMA Police dogs attack demonstrators in Birmingham, 1963."

Photojournalism is a Professional Occupation

If we consider that photojournalism is a profession, like the medical field, then we understand there is an organization with over-arching ethics.  There are, in fact, two organizations in photojournalism: The Society of Professional Journalists (SPJ), founded 1909; and the National Press Photographers Association (NPPA), founded in 1946.  Additionally, the 1947 international meeting of the Hutchins Commission, which was a result of concerns during WWII and the media, developed five ethical tenets: (1) the media should provide a truthful, comprehensive and intelligent account of the day's events in a context which gives them meaning; (2) the media should serve as a forum for the exchange of comment and criticism; (3) the media should project a representative picture of the constituent groups in the society; (4) the media should present and clarify the goals and values of the society; and (5) the media should provide full access to the day's intelligence (in quotes, Singer, 2006).

Organizations create standards within the profession to help provide accountability.  For example, “the SPJ code of ethics instructs journalists to be accountable to their readers, show compassion for those who may be affected adversely by news coverage, and tell of the diversity and magnitude of the human experience boldly (SPJ, 1996). (Mortensen, 2014, PROFESSIONAL ETHICAL VALUES OF PHOTOJOURNALISTS section, para. 3).”  Tenets like these also create guidelines, or principles to which aspiring photojournalists want to adhere and journalist organizations require membership from their hires.  NPPA’s ethical code is more specific, calling “for truth, accuracy, and verification, resisting staged-photo opportunities and not altering a photograph's content (NPPA, 2013) (Mortensen, 2014, PROFESSIONAL ETHICAL VALUES OF PHOTOJOURNALISTS section, para. 2).”  Additionally, photojournalists undergo professional training, informally in an organization’s program or more formally through educational institutions.  Overall, they “have the autonomy to exercise professional news judgment, profess to abide by a code of ethics, place emphasis on public service, and have a professional culture (Beam, 1993).” (Mortensen, 2013, Photojournalism as a Profession section, para. 1).”

So what are the ethics of photojournalism?

The Hutchins Commission “stated that the freedom that the press enjoys necessitates an obligation of responsibility toward the society it serves (Hutchins, 1947; Peterson, 1956). (Mortensen, 2014, Professional Ethical Values of Photojournalists section, para. 3).”  Ethics rely a great deal on that word, responsibility.  The responsibility “to see, to understand, and to share the story of history as it happens (Fulton, 1988, 249);” to “seek truth and report it by verifying the accuracy of information. (Mortensen, 2014, Professional Ethical Values of Photojournalists section, para. 2);” to do “meaningful stories about social conditions in your community (Lester, 2005, 140);” to make sure “viewers aren't bullied or coerced into an emotion that they wouldn't naturally have (Kratochvil, 2001);” to avoid the “unethical alteration of photographs (Fulton, 1988, 246);” and to “treat subjects with respect and dignity and represent topics comprehensively and accurately (National Press…, 2012).”  With all of these responsibilities, how can a photojournalist weigh their ethics in the field, then again at publication time, and then again after publication?  

In an interview with David Folkenflik, an NPR media correspondent, he said “there aren't hard and fast rules [for photojournalists] (Shapiro, 2012),” it’s an issue of weighing public good with the “private pain that's incurred and also what's the effect on people who are going to see this.  After all, if you're putting this on the front page of the New York Post, you're ensuring that people and schoolchildren of, you know, all the neighborhoods in New York are going to see this on the newsstand (Shapiro, 2012).”  In the end, the best guideline is to weigh the outcomes with the gains and only use a news image because “it moves people to care and that it helps people to safely navigate through their daily lives. The greater the potential harm caused by showing the photograph or videotape, the greater benefit it should also have for people (Lester, 2005, 141).”


Image No. 3.  Umar Abbasi, photographer.  Ki-Suck Han (61) was pushed into the NYC subway tracks and killed.

In their own words….   Photojournalists discuss ethics

“Well, the photo [see Image No. 3.] is impressed in my mind forever, along with many, you know, thousands of photos, of the tens of thousands of photos that I took. The entire experiences will never go away. So I mean, I feel sorry for the guy who took the picture because literally that image is going to be stained on his corneas forever (Shapiro, photojournalist caller named “John”, 2012).”

“I’ve taken pictures that I’ve wished I hadn’t; that’s why I edit.  You can make anybody look bad--an instant in time can ruin a life every once in a while.  [As photojournalists] we have a responsibility because we’re stopping time.”  photojournalist Flip Schulke quoted in (Fulton, 1988, 244).

“For example there was a local story where a mother's daughter had died very tragically, and I was in a situation where it was a very personal moment where - between myself and the mom, and there were other photographers there. And I decided to step back and not take photos at this one particular time, and other photographers did.  And the long of the short of that story is that later on, that ended up helping me out because the mother came to me and said, you know, I'm glad you didn't take my picture then. I really appreciate it. And it ended up opening up the story for me later on, where I was given access by the family when other photographers weren't (Shapiro, photojournalist caller named “Tony”, 2012).

“Cameras, it seems to me, are mind guided, and as a result, photographs made by people are never objective.” Michael Carlebach (1992), photojournalist (5).  


The responsibility of the publisher

We’ve already identified in Stolarski’s article (2011) how profitable photojournalism is for publishers, but what ethical considerations does the publisher have?  Is their only goal to build circulation?  Some argue, “Publishing decisions by picture editors, whether about work by their own staff or from the AP, always hinge on a question of ethics… (Fulton, 1988, 244).”  But what about the story where William Randolph Hearst, media mogul, created the Spanish American War?  

An exchange of cablegrams between Hearst and his artistic minion, Frederic Remington, illuminates his tactics.  Remington is supposed to have cabled Hearst at the Journal in New York after spending some weeks pursuing action in Cuba: “Everything is quiet.  There is no trouble here.  There will be no war.  Wish to return.  Remington.” Hearst’s reply to Remington in Havana; “Please remain.  You furnish the pictures and I’ll furnish the war.”  Apocryphal or not, it is easy to imagine Hearst iving similar instructions to his photojournalists. …. Hearst’s obsession with building circulation had as one of its outcomes the establishment of photojournalism as the appropriate activity for war coverage (Jussim, 1988, 47).

Is this the exception to the rule?  Publishers also consider keeping their readership and their sponsors happy, in addition to increasing their circulation.  That can, indeed, bring ethical considerations into the publisher’s day-to-day operations.  So much so, that publishers sometimes feel the need to justify images at the time of their release.  For example, Life magazine’s photograph of dead soldiers at Buna Beach, “the first picture of American war dead during World War II…  the statement that accompanied the photograph made the argument that it was newsworthy because Americans must understand what war is and what other Americans were going through (Fulton, 1988, 245).”

One publisher brings up an interesting point about the flip-side of ethics, in that sometimes it is unethical NOT to publish an image because of the criticism they will receive in so doing.  

But the decision to publish a disturbing photo like that is a more complicated decision. And as a publisher, you're asking questions about the journalistic purpose. When you have an image from a war zone, a famous image that we might compare to this image of this man about to die would be the girl stripping off her clothes after she has been covered in napalm in Vietnam, an image like that causes a lot of harm.  It's an invasion of privacy to the people in the photo, and it's hurtful, harmful to the people who view the photo. But it has a broader journalistic purpose. It's meant to reveal something to the audience so that the audience can uphold their Democratic duties (Shapiro, 2012).

There seems to be an ethical guideline for publishers but it can best be understood by seasoned publishers: “If, for example, a photograph scheduled for publication is likely to cause viewers to be upset and the only justification mentioned is that it is “a hellova picture”— an aesthetic justification—that phrase does not provide the needed ethical grounding that is called for when someone complains. On the other hand, ethics can provide good reasons for publishing or airing images that readers and viewers find offensive (Lester, 2005, 139).”

 
Image No. 4.  Sudan Famine by Kevin Carter.

The responsibility of the photographer to the victim?

A photographer is trained to take pictures.  They are not professional medics or firefighters or the police.  But sometimes they find themselves in life and death situations.  Where there is time to react, what should they do?  Let’s look at the famous case of the Sudan famine photo by Kevin Carter [See Image No. 4]:

Carter did not take direct action to help the girl, although he reportedly chased the bird away after taking the photograph and then waited until the girl resumed her walk to the center (MacLeod, 1994). People criticized Carter for taking pictures instead of trying to save the girl, questioning why he had not carried her to the center and why he had not fed her himself (Fallows, 1997). Winning the 1994 Pulitzer Prize for feature photography aggravated the already severe controversy. Critics questioned Carter's ethics. They accused him of adjusting his lens to take full advantage of the little girl's suffering (Marinovich & Silva, 2000; MacLeod, 1994). About two months after receiving his Pulitzer Prize, Carter committed suicide in Johannesburg (Riper, 2000).  (Kim, 2013, Kevin Carter in Sudan Faces a Dilemma section, para. 1).

The public felt strongly about both the image and the photographer.  There’s a “distinction between doing one's job and doing what's right as a person (Kim, 2013, Reactions to Carter's Photograph through In-Depth Interviews section, para. 6),” argued one respondent when questioned about this photo.  Another respondent, an unidentified fellow journalist, said: “after a while, you become “hardened to it and realize there is very little you individually can do and you just let what happens happen (Kim, 2013, Reactions to Carter's Photograph through In-Depth Interviews section, para. 9).”  

To judge ethics you cannot just call something bad, you need to “figure out what should be done, given a set of circumstances (Lester, 2005, 139).”  Identifying an ethical problem means defining the ethical outcome.  When Fulton (1988) describes the use of broad terms like “fairness, truthfulness, privacy, decency, and responsibility--all broad terms defined only when thought to have been abused (244),” you get a sense of how nebulous identifying something as unethical can be.  Despite this, as viewers, we generally feel we know an unethical photojournalist piece when we see it.  I think the Carter case study is particularly hard because the photographer did not need medical training to understand the girl’s ailment (hunger) or to assist her (provide food and shelter by getting her to the center).  This is a case where we knew the correct ethical outcome and I think that is why it bothers us more than some other images, and perhaps why it bothered Carter so much when he returned.

Kelly McBride, senior faculty in ethical reporting at the Poynter Institute, advises photojournalists “if you are in a situation where someone's death is imminent or serious injury is imminent, and you are the most qualified person to help, and you might be the most qualified person because you're the closest person, or you're the only adult, or you speak the proper language in order to intervene, you have a moral, a human moral obligation to put down your camera and help out (Shapiro, 2012).”  But isn’t a photographer’s job to capture the moment on film?  Are photojournalists observers, participants or catalysts to the events they are photographing (Fulton, 1988, 245)?  Could the event be staged for the press or the presence of photographers inspire more violence from those who wish to put on a show (Fulton, 1988, 245)?

Sometimes a photojournalist’s first instinct is to use the camera, but in the following case study, we find an example where this was not so.  [See Image No. 5]

Ralph Fossum, age nine, was trying to cross a busy street with his red wagon.  He stepped off the curb but retreated.  [Photojournalist] Seaman, on roving assignment, spotted him: “I was about to shout a warning to him and even considered getting out and helping him, but he made it back to the curb all right, so I drove on" (quoted in Leekley, 1978, p. 46).  Three blocks away, Seaman heard a report on the police radio that a child had been killed at the intersection where he had seen Fossum.  Seaman says, "I knew then..." (quoted in Leekley). Seaman returned to the scene to get his photograph: a medic walking away from a small, sheet-covered body, a policeman writing in a notebook and on the opposite curb, a small group of women and young children (Wischrnann, 1987, 71-2).

While decisions “about precisely when to take pictures are critical (Carlebach, 1992, 5)” and full of ethical debate, what about what happens to the photographs after publication?  Photojournalist Antonin Kratochvil brings up a good point:

“There are photographers who create exhibitions and books from their photojournalistic images, but what is achieved is only sensationalism. One extreme moment after another is cobbled together and made to look as though it captures “life.” Having traveled to many of the world’s disaster areas and having seen extreme tragedy, I can attest that these moments do happen. But around them there is more to see and more that must be understood. There is more than the angry mob: There is the “why” and the “how” behind their actions (Kratochvil, 2001).”

Image No. 5.  1959 Pulitzer photograph of the body of 9-year old Ralph Fossum by Bill Seaman, staff photographer for the Minneapolis Star-Tribune



Citizen journalists and changing technology

Professional photojournalists may have a code of ethics, but citizen journalists don’t.  These people who “are these “roaming” citizens who are first on the scene, partaking in “accidental” or “random” acts of journalism (Mortensen, 2014, Introduction section, para. 1),” do not have a responsibility to the profession or their subject.  “Citizen photojournalists often do not even self-identify as such…”Any sense of journalism is likely to be far from their mind” when they take and share their citizen journalism (Mortensen, 2014, Results Summary section, para. 1).”  Additionally, citizen journalists in the internet age may not even have publishers to consider ethical dilemmas.  How do we evaluate the ethical dilemma of these non-professionals?

First, ethical consideration for images seem to be on the decline.  With the current practice of posting images online, professional images get equal placement with amateur snapshots.  “Their professional photographs are posted on online news sites just as “cutest critter” pictures, personal shots, and other amateur visuals are posted on online news sites (Mortensen, 2013, The Effects of the Digital World on the Photojournalism Industry section, para. 2).”  How is the public supposed to equate these images ethically?  How do citizen journalists relate their images to ethics?  Interestingly, in a study conducted by Tara Mortensen at the University of Southern Carolina, she found that “Professionals especially perceive themselves as more ethical with regard to staging and editing photographs [than amateurs] (mean differences are greater than 3). (Mortensen, 2014, Ethical Values of Citizen Photojournalists section, para. 1).”

How else has current technology affected photojournalism? What about computer alterations?  Fred Ritchin, in Marilyn Stern’s essay (Dec. 1985) in the Photo District News says the threat

...is not in the technology but in the basic attitude that equates photojournalism with illustration….real exploratory journalism, in which you’re discovering things you don’t already know, then the computer isn’t as much of a threat because it can’t reveal those things.  But if you’re already using photos to depict only what you want to depict, then why not use the computer to touch them up, or to manufacture them? (66).

Image No. 6.  Alfredo Jaar   Rwanda Project 1994-2000

In this final example, a Chilean artist named Alfredo Jaar decided to create an exhibit after becoming outraged during the Rwandan/Tutsi genocide [See Image No. 6].  He took one photograph and piled it on a table in the thousands, allowing people to view it up close through microviewers.  He called the traveling show the Rwanda Project 1994-2000.  What ethics apply to Jaar’s exhibit?  Is he a citizen journalist?  He is not a photojournalist, but he is making an ethical statement:  “Jaar's [work] offers a kind of indictment' (Moller, 2009, A flash is all we have: Alfredo Jaar section, para. 1).”  I think Jaar’s work falls under the publisher’s debate where it becomes unethical not to publish images that represented the genocide.

Why are ethics important?

Gaynor (2011) wrote about an Amazonian tribe in Brazil that was never before exposed to outside culture:

We can’t go back 200 years and right the wrongs of the westward expansion.  But we can recognize now--having evolved a code of laws governing not only the treatment of indigenous cultures but human rights in general--that we can bring to bear a whole slew of values for the good of everyone (14).

In this example, the information can be got by other, more ethical means than storming into camp with cadres of news photographers.  “Possuelo's team hoped to learn as much as possible about the flecheiros without letting its presence be known, with the goal of helping prove to the Brazilian government that the tribe should be protected from outside contact (Gaynor, 2011, 14).”  By applying ethics, we can gather information without causing harm.  Does that sound familiar?  “First, do no harm,” is the hippocratic oath that doctors must take.  It is also in NPPA, the photojournalist’s code of ethics; photographs "cause great harm if they are callously intrusive or are manipulated (National Press…, 2012).”


REFERENCES
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